We believe that Sales are first and foremost procedural and then (and only then) art & talent. That’s why we use a very disciplined and structured method to design, implement and manage the Marketing & Sales Process and, therefore, the right Plan that fits the needs and size of your project and activity.
At The Concept Group we’ve used our sales & leadership expertise to sell more than 2.000 Units in Residential Compounds (both apartments and houses) and save Real Estate Developers from the headaches that the entire Sales & Marketing Process involves. With over 10 years of real-world experience, we understand the intricacies of our industry and can help you maximize the profit of your development.
So, what are your biggest plans and challenges?.. Let’s talk 😉
The full range of services we offer includes:
BEFORE STARTING SALES
- Market Studies
- Identifying Target Audience
- Designing Sales Strategy (matching target audience’s needs)
- Assistance in Project Design, Units Mix, Partitioning, Floor Plan (with architects and key decision makers)
- Pricing Strategy
- Financial Scenarios on different strategies
- Designing Marketing Plan
- Branding
- Art & Copywriting for Project Materials
- Website Design
- Social Media Setup (Facebook, Instagram, LinkedIn)
- Online Marketing Campaigns
- Video
- PR Articles
- Preparing Sales Teams
- Recruiting (if necessary)
- Setting Up the Sales Process
- Integrating the Sales Process in Efficient Online Tools (CRMs, Calendars, Reports, Drive)
- Creating Sales Pitch (major benefits, key financial, technical and urbanistic details)
- Consultancy in Setting Up the Sales Office
AFTER STARTING SALES
- Sales Outsourcing (Dedicated Sales Teams)
- Sales Management (Your Teams, Our Managers)
- After-Sale Clients’ Management (after PreSPA until Final SPA and beyond)
- Property Manual (when Handling the property)
- Sales Training (With your teams) - free with ours
- Continuous Management & Optimization of the Campaigns
- Monthly Video w. Project Status
- Social Media Content & Posts
- Recurrent Sales Management Meetings
- Website & Social Media Updates
- Social Media Lives (Facebook, Instagram, Youtube)
- Interviews with key decision makers from your company
- Podcasts
- Management of Real Estate Fairs (if included in the marketing plan)
- Investment Opportunities (new land plots for development)
Sales are a complex process in any industry, especially in Real Estate. We know it’s a headache for you as a Real Estate Developer or Investor because it involves a lot of details, lots of procedures, people management, leadership, follow-up, documents, clients changing their mind overnight, people and again people. Not anymore. We’ve dedicated our lives to simplify and manage this complex process and with more than 10 years of real-world experience, we’ve mastered it to a degree of excellence. And we don’t stop here.
We continuously learn from our clients (basically from you, as our clients are the developers) and we successfully represent many key Real Estate players in the Romanian & CEE Market. We’d love to get to know you and help you overcome the complex challenges awaiting you in your further developments. Let’s talk and find where we can be of service to you.
Daniel Tudor, CEO & Founder The Concept Group